Retail Experience Design

We design the rooms
people don't want
to leave.

From the angle of a fitting room mirror to the exact shelf height where a hand reaches for a candle — every detail is placed with intent.

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“
We thought we were hiring a designer. We got a behavioral architect. Our customers linger 40 minutes longer than the industry average. The store pays for itself in repeat visits.
ML

Maren Löwenthal

Founder, Scenthaus Seoul

Behind the Work

The studio
before the store.

Everything is analog first. The physical thinking that precedes the physical space.

White foam-core architectural scale models of retail store layouts arranged on a large work table
Process

Foam-Core Massing

Every project starts analog. Scale models before a single digital file is opened.

Studio wall covered in fabric swatches, material samples, paint chips, and texture references pinned in an organized grid
Materials

Material Swatch Wall

Tactility is non-negotiable. We pin before we render.

Close-up of hand-drawn architectural floor plan with pencil annotations, measurement marks, and furniture placement sketches
Planning

Hand-Drawn Floor Plans

Pencil lines carry intention that CAD layers lose.

Designer standing inside an empty retail space taking measurements with a tape measure, natural light streaming through storefront windows
Field Work

On-Site Calibration

We spend three hours in the space before touching a fixture.

Who We Work With

Three kinds of clients. One obsession.

DTC Flagship

Your first store should feel like the brand you've been building for three years.

  • Concept-to-opening in 12–20 weeks
  • Fixture selection + spatial narrative
  • Staff choreography consulting
  • Post-opening 90-day tuning
Start a Flagship →
Legacy Retail

Foot traffic doesn't come back on its own. The floor has to earn it.

  • Full floor-plan audit + heat mapping
  • Department re-sequencing strategy
  • Fixture and lighting overhaul
  • ROI reporting at 6 and 12 months
Revive a Floor →
Pop-Up

Three days to feel like a permanent home. We've done it in 72 hours.

  • Rapid-install modular systems
  • Brand immersion in 400–2,000 sqft
  • Teardown-ready with zero waste
  • Post-event debrief + asset kit
Book a Pop-Up →
Start a Project

Tell us about
your space.

We take on 4–6 projects per year. If you're opening a flagship, resetting a floor, or building a pop-up that needs to punch above its square footage — let's talk.